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 Higher Learning. Our wayfinding systems win high marks for the way they appeal to the diverse audiences of an educational campus—including current and prospective students, staff and alumni.
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Ferris State University Big Rapids, Michigan | CONTACT CORBIN | ||
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The president of Ferris State University had a simple goal for the school’s new wayfinding and signage program—“boost enrollment.” Corbin responded with a system that carries information in a visually stimulating way that appeals to prospective students, while easing wayfinding challenges on the sprawling 425-acre campus. To improve wayfinding, the campus is divided into four areas. Each area is assigned a color, and the signage in each of those areas uses that color to reinforce its identification. Banners are also used to support the area identification. Corbin also developed the exterior and interior signage and wayfinding for Ferris State University’s new 173,000-square-foot library, an architectural landmark designed by Gwathmey Siegel & Associates Architects of New York. Corbin teamed with the architects early in the design process to assure that the wayfinding system blended well with the architecture, from its simplicity of design to the use of similar brushed metal surfaces.
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