This global staffing agency needed signature signage at its world headquarters to provide greater visibility in the urban environment.

The internally illuminated main identifier that we developed stands 16 feet tall, and its three-sided design makes it visible to traffic approaching from any angle.

The warm metallic silver cabinet color conveys strength and permanency. A floating limestone platform is incorporated into the base with a dry basin and decorative stone fill. Textured cast glass panels at the three corners soften the silhouette during the day and diffuse the internal illumination at night.

By importing the sign design, site plans and landscaping elements into 3D rendering software, we were able to test sight lines and assure optimum visibility from multiple angles before the sign was installed.

Secondary identifiers marking campus entrances and showing the street address borrow design cues from the main identifier, including the metallic cabinet and convex curved faces.