GM’s Worldwide Facilities Group selected Corbin to develop standards for the global auto maker’s exterior wayfinding and signage, and make those standards accessible through a customized Web-based tool.

The project, known as the Exterior Signage Initiative for Corporate Facilities and Sites, involved designing and developing wayfinding guidelines and exterior sign types for use at any non-dealership GM facility worldwide. Program goals included providing a simplified process for designing and ordering signage systems, reducing costs, increasing safety and security, and better reflecting GM’s corporate brand attributes.

The standards are accessible via a Web-based Signage Standards Toolkit designed by Corbin that helps GM employees and consultants develop specifications for a single building sign or an entire facility signage program.

The system has already been put to use at GM's Corvette assembly plant and museum in Bowling Green, Ky., where an identifier sign reflecting the new wayfinding aesthetic now towers above the facility.