Speaking Engagements
We're proud to share our wayfinding and graphic
design expertise through speaking engagements and presentations to
a wide
range of organizations. Below is a partial list of groups that president Mark
VanderKlipp, and other Corbin Design staff members have spoken
with in recent years. If you'd like one of our staff
members to speak with your group, feel free to contact us using the
form on our contact
page or the email addresses on each staff member's profile page.
Association of Professional Design Firms (APDF)
Numerous speaking engagements to APDF members at APDF events
2010
Baird Consulting Teleconference series
"Patient Experience Boot Camp" – Mark VanderKlipp – 2010
Grand Vision Growth & Investment Group
"Regional Wayfinding" – Traverse City, MI – Mark VanderKlipp – 2010
International Downtown Association (IDA) Annual Convention
"Getting People to Place: Branding and Wayfinding as Tools for Growth" – Fort Worth, TX – Mark VanderKlipp – 2010
SEGD Healthcare Wayfinding Workshop
"Hablamos Juntos Research Findings" – Santa Monica, CA – Mark VanderKlipp – 2010
2009
International Downtown Association Annual Convention
"Wayfinding Roundtable Session" – Milwaukee, WI – wayfinding for both physical and virtual spaces – Joint presentation including Mark VanderKlipp; Joe Mariani, Hollywood CA Property Owners Alliance; Leslie Lloyd, Bellevue WA Downtown Association; Davis Rohrer, City of Baton Rouge, LA. – 2009
Society for Environmental Graphic Design
"Experience Analysis and Design: Demonstrating Wayfinding ROI in Healthcare Environments" – Houston, TX – SEGD Healthcare Workshop – 2009
2008
Ferris State University
"How To Approach Design Firms" – College of Business – 2008
Oakland County Planning & Economic Development Services
"Wayfinding for the Oakland County BlueWay Exploratory Project" – Commerce Twp., MI – 2008
International Downtown Association Annual Convention
"Taking the Pulse: Vital Signs, Passionate Souls" – Calgary, Alberta – (3.4 MB PDF) – Joint presentation with Kerry Longpré, Vice President of Communications for The Calgary Foundation, and Susan Pollay, Executive Director of the Ann Arbor, Michigan Downtown Development Authority – 2008
Wayfinding and Waysides: An Interpretive Signage Workshop
"Wayfinding for Trails and Greenways" – Grand Blanc, MI – The Center for Applied Environmental Research – 2008
2007
Mammoth Lakes Trails and Public Access
"Wayfinding and Signage in Mammoth: The Essential Steps to Success" – CAMP: SUMMER – 2007
Healthcare Facilities Symposium & Expo
"Incorporating interactive kiosks into healthcare wayfinding: A case study" – Chicago, IL – Joint presentation with Barbara Natal, Project Manager of Campus Development for Northwestern Memorial Hospital – 2007
International Downtown Association Annual Convention
"Southern Hospitality: A Coordinated Approach Creates a Successful Wayfinding System for Atlanta" – New York, NY – Joint presentation with Jennifer Ball, Vice President of Planning for Central Atlanta Progress, Inc. – 2007
Ferris State University
"Wayfinding 101" – Kendall College of Art and Design – 2007
2006
International Downtown Association Annual Convention
"Navigating the Process: Developing a Dynamic Wayfinding System" – Portland, OR – Joint presentation with Nancy Hormann, President and CEO of the Downtown Raleigh Alliance – 2006
Society for Environmental Graphic Design
"Modular Signs – Interior and Exterior" – SEGD 2006 Annual Conference & Expo – 2006
Society for Environmental Graphic Design
"LA Walks" – SEGD 2006 Annual Conference & Expo – a workshop focusing on the complex, five-year effort to implement a sign system in downtown Los Angeles – 2006
FacilityCare Audio Conference
"Finding the Way – Implementing Greater "Findability" in your Healthcare Facility" – Joint audio presentation with the Director of Marketing and Program Development for the University of Virginia Health System – 2006
Society for Environmental Graphic Design
"Modularity in EGD" – SEGD Teleconference – 2006
2005
International Downtown Association Annual Convention
"Downtown L.A. Walks: A Comprehensive Wayfinding Program for the Nation's Second-Largest City" – Denver, CO – 2005
2004
Tipping to Cool: Next Steps in Linking Culture, Community and the Economy
"Tipping Points for Successful Community Design Initiatives" – Lansing, MI – delivered at a followup conference to the Creating Cool conference sponsored by Michigan Governor Jennifer Granholm and the Michigan Council for Arts & Cultural Affairs to revitalize Michigan's communities – 2004
National Symposium on Healthcare Design
"The Doctor is Where? – Using New Technology and New Research Findings To Help People Find Their Way" – Las Vegas, NV – 2004
No Name Annual Facilities Conference
"Producing a Winning Wayfinding System: Managing Information And Its Delivery" – Pittsburgh, PA – 2004
2003
Creating Cool: Linking Culture, Community and the Economy
"Designing the Creative Downtown" (3.5 MB PDF) and "Design Tools for Improving Downtown Economic Performance" (3.4 MB PDF) – delivered at a conference sponsored by Michigan Governor Jennifer Granholm and the Michigan Council for Arts & Cultural Affairs to revitalize Michigan's communities" – 2003
American Institute of Architects
"Intuitive Architecture: Helping People Find Their Way" – San Diego, CA – National Convention – 2003
University of Michigan School of Art and Design
"What is Wayfinding?" – 2003
2002
Society for Environmental Graphic Design
"The LA Walks sign program and the regulatory environment for designers and planners" – Urban and Heritage Area Wayfinding and Identity Conference – 2002
American Society of Landscape Architects (ASLA)
"The 10 Commandments of Firm Promotion" – Ann Arbor, MI – 2002
National Symposium on Healthcare Design
"Wayfinding Pursuit: the Not-So-Trivial Game of Questions and Answers for Producing a Winning Wayfinding and Signage Program" – San Francisco, CA – 2002
2001
American Institute of Architects
AIA Minnesota, Annual Convention – 2001
National Symposium on Healthcare Design
Nashville, TN – 2001
2000
Facilities Conference for Higher Education
"University of Cincinnati" – 2000
International Downtown Association Annual Convention
Los Angeles, CA – 2000
Michigan Department of Education
"Functional Aspects of Software Design" – 2000
1999
Facilities Conference for Higher Education
Penn State University – 1999
Indiana Institute of Transportation Engineers, Indianapolis Section
– 1999
1998
American Institute of Architects
AIA Michigan, Saginaw Valley Chapter Meeting – 1998
Michigan Society of Planning Officials / Michigan Chapter American Planning Association
Annual Joint Conference – 1998
1997
Society for College and University Planning (SCUP)
Annual Conference – 1997
1996
American Society of Healthcare Engineering (ASHE)/American Hospital Association (AHA)
"International Conference and Exhibition on Health Care Facility Planning, Design and Construction" – 1996
1995
American Institute of Architects
AIA Florida, Annual Meeting – 1995
1993
American Society of Healthcare Engineering (ASHE)/American Hospital Association (AHA)
International Conference and Exhibition on Health Care Facility Planning, Design and Construction – 1993