Point of View

When it comes to effective wayfinding, we've got lots of good ideas! And with more than 30 years of environmental graphic design experience across the United States and Canada, we've had the chance to put those ideas to the test. The results speak for themselves—hundreds of successfully implemented wayfinding projects for cities and towns, healthcare facilities, educational institutions and other complex environments, helping millions of people find their way every day.

Effective wayfinding systems consider all of the stages of a first-time visitor's journey. Ideally, a wayfinding system and its information should extend beyond the signs in the environment to include other visitor touchpoints such as websites, marketing messages and communications via mass media. The wayfinding information needs to be consistent across touchpoints, so that visitors know what to expect when they arrive.

The information in this section describes our solutions to particular wayfinding challenges as well as our general approach. We hope this information furthers the conversation about what makes for successful wayfinding, and the benefits of an effective wayfinding system.

Use the links above or to the right to navigate to specific sections. To continue the conversation, and for more specific answers to your wayfinding questions, drop us a line or give is a call!