IU Health Rebrand
Indiana University Health (IUH) is Indiana’s most comprehensive healthcare system. Formerly named “Clarian Health,” the IU Health system has grown to encompass facilities, clinics and centers throughout Indiana.
A Corbin Design client since 1997, IU Health came to us prior to the rebrand to discuss the process and costs involved in applying the new brand to exterior signage. We provided this based on our prior experience with health systems.
The result is a comprehensive exterior sign standards design, and a facility signage replacement program for 23 hospitals and 144 clinic locations. This was highly time sensitive, since IU Health was announcing the new brand and facility consolidations as part of a national PR campaign. Exterior signage would be the backdrop to this launch, unveiled at several locations simultaneously.
Working with the IU Health Brand team, individual facility managers and a coalition of consultants, we designed a plan for dimensional depiction of the identity, and its application in hundreds of varying contexts. It was then implemented in three phases over two years.
Our previous designs allowed for low-cost retrofits of identity elements. The standards were designed to merge both existing and new identity signs into one cohesive brand presentation.