Columbia St. Mary's Health System

Milwaukee, WI

A new brand rollout for this extensive health system required a vision for consistent signage application, and an attention to detail for implementation.

Working in partnership with a variety of consultants and owners’ representatives, we crafted a system of wayfinding signage that correctly communicates the CSM brand in the built environment, while directing patients, staff and visitors to destinations.

At one point, this health system had more projects under construction than any other in the country. Managing this complex process required open communications between all consultants, especially those managing complex logistics, regulations, budgets and schedules. 

Throughout the course of this project, we worked with five different client contacts, each with differing work styles. We designed our process accordingly to allow our busy clients to review and approve information in small increments, streamlining feedback and approvals.

With implementation across eleven buildings at three different sites, this project was challenging. Our ability to simplify complex environments, both for our clients and their patients, assured project success.

I have enjoyed working with you and it has been refreshing to work with someone so organized. Keep up the great job for CSM.

Manager, Architecture & Construction Services
Columbia St. Mary's