Fox Cities

Appleton, WI

Corbin Design worked closely with the Fox Cities Convention & Visitors Bureau to develop a wayfinding system for the 18-community region that reflects its combination of urban style and small-town warmth. The goal was a wayfinding system that effectively moves people around the three-county region, improving the visitor experience.

A key objective was to include the community in the design and development process. To do so, Corbin Design conducted meetings with stakeholder groups and presented the program at a news conference to help generate enthusiasm and public support. Stakeholders were also surveyed to gauge their opinions on everything from the words they use to describe the Fox Cities to specific difficulties navigating the region and what they look for in directional signs. We also developed naming options and two separate icon concepts to represent the region’s districts, and polled stakeholders on their preferred district names and icon concept.

The resulting system starts with a welcome sign to the region that lays out how the districts fall geographically along the Fox River, followed by welcome signs to each district and municipality. Trailblazers direct to other areas, vehicular directional signs direct to major destinations and parking, and map kiosks help pedestrians navigate downtowns.

More information:

A Regional Wayfinding Primer

The Greenville Town Chair has gotten lots of positive comments from residents about the signs they did in our pilot project . . . . and so have I!

Executive Director
Fox Cities Convention & Visitors Bureau