Battle Creek - Downtown

Battle Creek, MI

Corbin Design developed a series of colorful signs for this downtown, signs that welcome visitors to the city, point them to major public destinations, and encourage them to park their cars and walk. Project objectives included promoting downtown Battle Creek as an entertainment destination, communicating the city’s history of health and fitness, consolidating sign messages and educating visitors about the city’s rich heritage.

The system includes: 65 vehicular directional signs; 12 pedestrian directional signs and map kiosks; 32 building, historic and trail identifiers; and two crosswalk signs. (Pedestrian directional signs and crosswalk signs are illuminated at night.) The project was funded by the Battle Creek Downtown Partnership of Battle Creek Unlimited.

At the pedestrian level, the signs help assure visitors that worthwhile places to visit lie within walking distance. Significant points of interest, business locations, historical sites, public art and self-guided walking tours are highlighted. The city’s goal was to create uniform and distinctive public signs that incorporate a new look and message for the downtown.

As the new signs were installed, many existing frames were refinished and panels replaced. Messaging was combined in many cases, resulting in the removal of over 55 old signs and a reduction in “sign clutter.”