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Brand Design Expressed in Healthcare Wayfinding

Following up on another successful year at the SHSMD conference, we’re featuring two Midwestern institutions that express their brands in the physical environment: one that designed a new facility to respond to the needs of both providers and patients, and a second that redefined their brand while at the same time expanding their physical footprint. Each one has applied wayfinding to express their patient-centered philosophy, and to simplify access to their facilities. Read our November newsletter.