This new medical campus—the result of a partnership
between two major health care providers—includes a diagnostic
and surgical services center, medical office buildings and Wisconsin's
most technologically advanced hospital.
Corbin was hired to develop
an integrated exterior and interior wayfinding system for the campus
and its roughly 500,000 square feet of interior space. The system includes campus identifiers, illuminated vehicular guides
and building entrance identifiers, and 15-foot-tall backlit logo identifiers
located high on building walls for maximum visibility from nearby roads
and the expressway.
Interior
signage includes freestanding and wall-mounted directories housing
large-format printed inserts, and overhead and wall-mounted guide and
destination identification signs. Elevator identifiers bear the same
name and color as the closest exterior entrance.