To help visitors better navigate Seattle's
largest hospital, Corbin developed a wayfinding master plan and designed
a series of monument-style signs that direct motorists and pedestrians
around the
15-block campus. Smaller interior signs using similar design elements
guide people to their destinations inside each facility.
Our
work involved mapping the hospital's layout and
analyzing existing terminology to locate the best routes for client
access and find the clearest term for each destination. We also assembled
a task force of hospital administrators, staff and visitors to help
identify wayfinding problems and suggest solutions.
To avoid confusing visitors,
the task force worked with staff to select a single, easily understood
term for each department that would be used consistently throughout
the new wayfinding system.
We also worked with
a Seattle-based design and branding firm to assure that the new "Swedish
blue" directional signs effectively
reinforce the medical provider's brand identity.
Corbin’s work on this project won an Award of Distinction from Creativity 31, and publication in the 31st Creativity Annual.