We meet with area stakeholders to hear firsthand reports of wayfinding challenges and discuss the potential design aesthetics of the wayfinding system. We analyze and determine the best wayfinding routes and plot the location of sign elements that will reinforce those routes. We develop master plans that establish the wayfinding logic, and standards that assure its consistent application.

The results—from trailblazer signs that direct drivers off area highways to pedestrian kiosks that delineate local points of interest within walking distance—are wayfinding systems that reveal the true character of an area and give visitors the confidence to explore and experience more of it than ever before, leaving them eager to return.