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Downtown Raleigh, North Carolina
 

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spacerAs North Carolina's state capital and one of fastest-growing cities in the nation, Raleigh needed a wayfinding system to direct its 370,000 residents and the 11.5 million people who visit greater Raleigh each year.

Corbin worked closely with the Downtown Raleigh Alliance, a nonprofit economic development organization, to improve wayfinding while better branding the city.

The resulting system was designed both as a utility for direction giving and to help enhance the city's market potential. Using a new ParkLink logo that Corbin developed to represent public parking, the system provides better direction to and identification of the venues.

The system's design, with its aluminum mesh and leaf pattern fins and decorative acorn finials, also reflects Raleigh's motto as the "City of Oaks."