When the Saginaw Chippewa Tribe of Michigan built
a state- of-the-art casino and resort hotel in Mt. Pleasant, Corbin
created a culturally sensitive wayfinding system to guide the thousands
of visitors expected each day.
The tribe's Native American culture
was expressed in the signage designs, which incorporated both the "northern
lodge" character
of the building and the "soaring eagle" logotype into the
signs while respecting the sacred meaning of that imagery.
Sign materials
including bright and patina copper and wood were chosen to provide
a sense of permanence while coordinating with the materials
used throughout the facility.
Recognizing the importance of effective
wayfinding to the guest's
experience, special care was given to this aspect of the project, from
locating parking to finding hotel rooms and all the amenities the hotel
and casino offer. Interior signage is enhanced by four interactive
kiosks, which help guests with wayfinding while offering background
on the culture and art of the tribe.