This Big Ten school with a 2,300-acre campus needed an updated wayfinding system to direct its 38,000 students along with its many visitors.

We recommended an 11-point strategy to improve campus wayfinding, and designed a signage system to implement that strategy. The visual design reflects the classic red brick, mortar and limestone campus architecture.

Most proposed sign types use the Purdue colors of "old gold and black" to remind visitors that they're on the campus. Athletic signage uses a brighter "yellow gold" and the Purdue Boilermakers "P" to differentiate athletic facilities.

The proposed illuminated pedestrian map kiosks display a map of the campus day and night.