When this office furniture design leader built a
state-of-the-art facility to promote greater employee collaboration
and save costs, company officials sought a low-cost, high-image
wayfinding system that would capture the dynamic spirit of the new
workplace.
Corbin delivered with a system that uses Herman Miller's
Resolve™ furniture
product to carry a series of striking images printed on fabric divider
screens.
To obtain the images, Corbin commissioned photographers around the
United States and in Europe to capture the essence of marketplace "streets" around
the globe—from the financial markets of Wall Street to a Turkish
bazaar.
Besides creating visually appealing work spaces,
the marketplace images help define areas within the building and lead
viewers to their
destinations
intuitively. An interactive kiosk
tied the system together, allowing visitors to search for employees
and locations by department, street, conference
room or building amenity.
To promote the innovative facility, Herman Miller
asked Corbin to develop a Flash presentation that was used show off
the MarketPlace concept at a national convention
and in subsequent
presentations to potential customers via CD-ROM and Web. The dynamic
two-and-a-half-minute presentation was a hit at the convention, Herman
Miller staff reported. Sales personnel used the module as
an introduction to a Corbin-designed
PowerPoint presentation that explains the concepts behind the building
in an entertaining and educational way.
Corbin’s work on this project won an Award of Distinction from Creativity 32, and publication in the 32nd Creativity Annual.