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Wayfinding is ...

We define wayfinding simply as “direction for people in motion.” In this discipline, we merge information and visual design to help people find their way through complex environments more comfortably and more successfully. 

It considers all the tools you use to share wayfinding information with visitors: signs in the environment, internal education, print and digital media.

Properly designed, it ties together verbal and visual cues throughout your organization: brand, visitor communications, architecture, interiors, lighting and landscape design.